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Chief Performance Dynamics Inc. | New Lenox, IL

Meet Craig Lyons

President/Owner of Chief Performance Dynamics Inc.



Craig comes to Sandler Training with over 30 years of experience as a proven sales and leadership specialist. He has chartered a successful career providing him excellent opportunities to demonstrate his sales, marketing, negotiating, team building and executive level skills which he brings to his decision to focus on his mission as a sales and management coach. His record encompasses leadership roles in multi-national, publicly and privately held manufacturing companies.

Comfortable in the board room or on the shop floor, Craig is “at ease” when negotiating business agreements, “at home” when dealing with technical specialists, and well versed across an assortment of electronics, industrial safety and automotive products. Experienced with both small and large companies, as well as the International arena, Craig began his career in engineering roles and progressed through sales engineering, sales, marketing, product management, operations and executive level management positions. Craig holds an M.B.A. from Governors State University and a B.S. degree in Mechanical Technology from Bradley University. Craig is a past Grand Knight in the Knights of Columbus in New Lenox and serves as Vice President for the Silver Cross Hospital Foundation Board of Directors.

Connect with Craig Lyons

Craig welcomes you to connect with him via LinkedIn , on Facebook or @SandlerCraigL on Twitter.


I just wanted to say how blessed I am to have met you and what an honor to be in your class. Your belief in what you do is truly infectious. I will never forget the lessons you have taught me and will continue to grow and expand upon the foundation you have laid before me.

Denton Smith, CTO Enterprises

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Craig Lyons is an award-winning sales and management trainer and keynote speaker for training events in the Chicagoland market.

“Sandler training is working and I barely have a moment to spare. I can’t even begin to describe the difference in my sales life. I have control, I have confidence, and I have a measurable system. I’ve set more appointments with less calls than ever before. I’ve lost almost all my cold call anxiety. Being able to pick up the phone, dial a prospect, and not be afraid or feel like I have to ask permission to do my job - that alone is worth its weight in gold.

Sandler is the best buying decision I have ever made.”

Alexis L. Evans, Business Development Executive
Manifest Solutions