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Chief Performance Dynamics Inc. | Mokena, IL

Craig Lyons | Chief Performance Dynamics Inc. (815) 735-6914

While other sales training shows you how to play the game
better, Sandler teaches you how to break the rules, change
the game, and avoid common sales problems altogether.


Learn how Sales can be an Honorable and Respected Profession

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Stop Playing the Games Buyers Play

Learn how to overcome these challenges:

  • Unmet Sales Forecasts
  • Painfully long selling cycles
  • Discounting to make sales
  • Hiring Salespeople that don't work out
  • Buyers demanding costly concessions

This ebook provides an honest, no-nonsense approach to selling that places you firmly in control.

21st Century Prospecting Online Course

21st Century Prospecting

In the 21st Century Prospecting Online Course you will learn how to:

  • Define Prospecting Success
  • Make a Prospecting Call
  • Create Your Prospecting Plan
  • Improve Your Belief System
  • Engage Gatekeepers
  • Ask for Referrals
  • Master Virtual Prospecting
  • And much more!


You Won't Want to Miss This!

 Save the Date:  March 16 & 17, 2023 in Orlando, Florida

The Sandler Summit Returns in 2023!

Every year gets bigger and better. Will you be part of it this year? 

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Browse the Sandler Bookstore

Leading the industry with innovative training solutions and thought leadership.  Check here often to see our newest book releases.

The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to
comment on our posts and to pass them on to your colleagues.

The Sandler Rules Revisited on YouTube!

A fresh take on the 49 timeless selling principles and how to apply them.

Watch the 49 Sandler Rules on YouTube!

David Mattson, CEO of Sandler Training, delivers real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation. Based on the Amazon and Wall Street Journal best-selling book.  

The Sandler Research Center

2022 Sales Performance Scorecard project

As Sandler drives the evolution of sales, we are proud to sponsor the 2022 Sales Performance Scorecard (SPS) study in conjunction with Sales Mastery, who was previously known as CSO Insights, and featured in the Harvard Business Review, Business Week, Forbes, and others.

In return for your participation, Sales Mastery will send you a copy of the full study analysis when it is published. 

2022 Sales Performance Scorecard

Wondering if Sandler Training is a good fit for you or your team?


That's where we come in. Don't you owe it to yourself to experience the non-traditional sales training and reinforcement coaching that's been recognized internationally? We invite you to attend one of our classes and experience our sales training programs. You'll decide if we're a good fit. 

It's easy to obtain an invitation. With the current restrictions, all of our classes are being held virtually. Your only investment is your time. We promise you'll walk away with some valuable tips to implement immediately. There's no obligation and we won't try to sell you anything. 

Email us if you would like an invitation to the next workshop at


Sandler Foundations is where everyone officially starts. The Foundations program is a 10-lesson introductory course designed to give a complete overview of the Sandler Selling System concepts, along with action steps you can implement from the first day to immediately start to improve performance.

SESSIONS on Wednesdays, 1:00pm - 3:00pm weekly


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CRAIG WILL CHANGE YOUR LIFE! It's that simple. I am living proof because he has changed my life. In your workplace everyone can use a new perspective or a different sales strategy or even fundamental training to help you grow within your company and grow as a person...Craig offers that beautifully. After completing the Sandler Training Foundations program... I can honestly say that it is different than ANY other sales course, sales teacher or sales teaching out there. He has made me a different kind of sales person and a different person. His wisdom and strategic advice was always spot on and is really so deep that it changed my way of thinking in my job and outside of it as well. He finds a way to change your way of thinking and speak directly to your mind and your heart at the same time. The passion that he has for learning, growth, and transformation is contagious and will inspire you to succeed at whatever endeavor you choose. I am forever in debt to his teachings. He is truly a living inspiration and will be a valuable asset to whoever he comes in contact with!

Denton Smith

Dealing With Difficult People & Situations

Most of us will have to deal with angry, upset, or difficult people at some point in your career. Managers have difficult conversations with employees, sales people have difficult negotiations, and frontline positions deal with difficult customers and demands regularly. This new online self-study course looks at techniques to fix both the problem and the upset customer while maintaining your confidence and self-esteem.  Enroll yourself today!

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At Risk to Excellent bar

Is Your Organization At-Risk?

  • Could your business survive without you or a key leader for a month or more?
  • Is continuous improvement a way of life at your company?
  • Do you have consistent, repeatable processes and systems?
  • Do you have alignment of personal and professional goals?
  • Does your business have a culture of accountability for all staff?
  • Have you fallen prey to the "Blind Spots Syndrome"?
  • Do you know what, exactly, stands in the way between your business and organizational excellence?


The 6 P's

Start Your Journey

This leadership program is designed for each organization to work on areas deemed important to your individual business. The program is broken up into 6 P's that represent a leadership challenge:  Planning, Positions, People, Processes, Performetrics, and Passion. 

The purpose of the program is to help you move your company closer to excellence - by having a vision for where you want to be, a plan to get there, the right positions clearly laid out on the organizational chart, the right people in those positions following the right processes and systems, and posting measurable results that are analyzed regularly to gauge progress toward key goals using the right KPI's. Your passion is what will sustain and perpetuate your company's journey along the Road to Recovery in 2022.

Find out if this might be a solution for you and your organization. Call Craig Lyons (815) 735-6914 

If you're looking for a sales trainer in your area, I would recommend Craig Lyons with Chief Performance Dynamics. I know Craig as someone who has your best interest in mind in helping you become successful. Craig has a passion for helping professionals who are ready to take that next step in their business development and management career. Craig's experience coupled with Sandler Training methodology makes him top rate and a valuable asset to have as a trainer/coach/partner/trusted advisor.

Julie Fay



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Virtual Business Development Workshop

We work with a lot of sales managers who tell us they've got good people, a good team. But they're frustrated that they're not doing a good job of prospecting, and as a result, there's not enough new business coming in. Or sometimes, their team is creating new opportunities, but they're just not moving stuff along the pipeline, or closing new business consistently. Or maybe they're closing new business, but they're having to discount a lot to win the business, and as a result, their margins are suffering. Not sure if you're experiencing any of these issues, but if these problems ring true for you, doesn't it make sense to invest two hours of your time to come and see what Sandler Training is all about in this no-pressure virtual workshop environment. 

Sandler 2-Day Sales Boot Camp for Sales Teams

Attention Sales Managers! Have you been waiting to enroll your team in Sandler Training because of the weekly training schedule?  Are you looking for an opportunity to jump-start your journey to Sales Success in 2022? Are you new to Sandler and want an intensive overview of the Sandler Selling System?

Call us to schedule Sandler's 2-Day Sales Boot Camp for your team to receive intensive training that gives a complete overview of the Sandler Selling System and the tools you need to immediately improve your performance! Contact us for more information.

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Building a Bulletproof Business

Based on the new book, The Road to Excellence, by David Mattson.  This video course examines 13 dangerous leadership oversights, or Blindspots, that may be standing between your company and organizational excellence. If you want a better organization, become a better leader. Enroll today! You will gain immediate access to 13 Video Lessons each covering one of the top thirteen blindspots to help you move your company into the top tier. 

Explore some of today's top-performing programs to see if we're a fit for you.

2022 Goal Setting Workshop

As you reflect on last year, are you...

  • Frustrated that you didn't hit your goals?
  • Worried that your relationships are not where you would like them to be?
  • Tired of setting New Year's resolutions that don't last much past January?

Contact Us if you are interested in a Goal Setting Success workshop.

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