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Chief Performance Dynamics Inc. | New Lenox, IL

Craig Lyons | Chief Performance Dynamics Inc. (815) 735-6914

Our mission is your success, so our approach is one that leads to long-term performance improvement rather than short-term quick fixes.

Start Your Journey

The Client Experience

Sales Managers -  supervisor, coach, trainer, mentor - you do it all. But are you effective? Sandler's Sales Leader Growth Series may be the solution to your challenges. 

We have decades of award-winning expertise in helping sales professionals transform their approach to sales through training. We offer highly-engaging instructor-led sessions that feel tailor-made for you and your team.  You can get started in three easy steps:

  1. Let's start a conversation to learn about our programs and your needs.
  2. Let's do an Assessment to find out where you and your team are today.
  3. Let's begin with the Sandler Essentials for both managers and salespeople that guides participants to conduct better business conversations with prospects and customers, learn to handle objections and roadblocks, and qualify more decisively to preserve company resources for deals that are more likely to close.

I look forward to hearing from you.

2024 Sandler Summit


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The Future of Sales Intelligence

We're thrilled to welcome Michele Rigby Assad to the Sandler Summit stage this March in Orlando! Her remarkable decade at the CIA — specializing in counterterrorism and counterintelligence — fuels her role as a sought-after speaker, trainer, and bestselling author with unparalleled insights that transcend industries.


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Wondering if Sandler Training is a good fit for you or your team?

Access Sandler's Ultimate Guide!

Don't you owe it to yourself to experience the non-traditional sales training and reinforcement coaching that's been recognized internationally? We invite you to experience Sandler before you engage with us. Imagine having the best of Sandler curated content to help you master the craft of selling. You'll get access to hundreds of podcasts, dozens of white papers and reports, webinar recordings, sample courses, and popular ebooks. You'll decide if we're a good fit. 


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Why Technique is Not Enough

3D, How to Sell to the Modern Buyer

52 Sandler Rules for Sales Success

How to Sell to the Modern Buyer breaks down the basics of effective professional selling in the multiple-platform, remote-buying, hybrid-meeting era. The book, which updates the bestseller The Sandler Rules, features a revised and updated list of Sandler’s famous principles for the modern buyer's journey.

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The Sandler library of books includes two Amazon and Wall Street Journal best-sellers, as well as the best-selling sales classic for any sales book ever.

I am delighted to recommend Craig from Sandler as an exceptional teacher, mentor, and friend. His unmatched patience and insight have transformed me into a better salesperson and a better person.

Craig's teaching is marked by clarity and enthusiasm, making complex concepts easily digestible. His mentorship is invaluable, extending beyond sales, imparting life lessons, and fostering personal growth. His patience and insights are remarkable, and his amicable nature creates a collaborative work environment.

I wholeheartedly endorse Craig, who has profoundly influenced my professional and personal development. I am a better person because of him. 

Jim Dyskie

If you're looking for a sales leadership facilitator in your area, I would recommend Craig Lyons with Chief Performance Dynamics. I know Craig as someone who has your best interest in mind in helping you become successful. Craig has a passion for helping professionals who are ready to take that next step in their business development and management career. Craig's experience coupled with Sandler enablement tools makes him top rate and a valuable asset to have as a trainer/coach/partner/trusted advisor.

Julie Fay

CRAIG WILL CHANGE YOUR LIFE! It's that simple. I am living proof because he has changed my life. In your workplace everyone can use a new perspective or a different sales strategy or even fundamental training to help you grow within your company and grow as a person...Craig offers that beautifully. After completing the Sandler Training Foundations program... I can honestly say that it is different than ANY other sales course, sales teacher or sales teaching out there. He has made me a different kind of sales person and a different person. His wisdom and strategic advice was always spot on and is really so deep that it changed my way of thinking in my job and outside of it as well. He finds a way to change your way of thinking and speak directly to your mind and your heart at the same time. The passion that he has for learning, growth, and transformation is contagious and will inspire you to succeed at whatever endeavor you choose. I am forever in debt to his teachings. He is truly a living inspiration and will be a valuable asset to whoever he comes in contact with!

Denton Smith, CTO Enterprises

Great training....people who really care about the success of your company. Recommend Craig as he is very professional and sincere.

Dave A. Ward Sr, Owner/Safety By Design Consulting Services

Craig feels it's important to connect and align with like-minded business leaders that share the same passion for helping people reach their goals and is looking for companies that want to grow their business. I am confident Craig will bring value to your everyday business challenges and go the extra mile to help you succeed.

James DiMambro, Jimmy Vision, LLC

I highly recommend Craig if you feel that you may be missing something in your professional sales career. Craig is dedicated toward moving sales professionals into the next level. His passion and excitement that he brings to teaching is first class. The investment that I made in my business with Craig was one of the best decisions I have ever made.

Tim Sedivy

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