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Chief Performance Dynamics Inc. | New Lenox, IL

In our clients' own words

The success of our clients is what speaks volumes for us

CRAIG WILL CHANGE YOUR LIFE! It's that simple. I am living proof because he has changed my life. In your workplace everyone can use a new perspective or a different sales strategy or even fundamental training to help you grow within your company and grow as a person...Craig offers that beautifully. After completing the Sandler Training Foundations program... I can honestly say that it is different than ANY other sales course, sales teacher or sales teaching out there. He has made me a different kind of sales person and a different person. His wisdom and strategic advice was always spot on and is really so deep that it changed my way of thinking in my job and outside of it as well. He finds a way to change your way of thinking and speak directly to your mind and your heart at the same time. The passion that he has for learning, growth, and transformation is contagious and will inspire you to succeed at whatever endeavor you choose. I am forever in debt to his teachings. He is truly a living inspiration and will be a valuable asset to whoever he comes in contact with!

Denton Smith, CTO Enterprises

I highly recommend Craig if you feel that you may be missing something in your professional sales career. Craig is dedicated toward moving sales professionals into the next level. His passion and excitement that he brings to teaching is first class. The investment that I made in my business with Craig was one of the best decisions I have ever made.

Tim Sedivy

If you're looking for a sales leadership facilitator in your area, I would recommend Craig Lyons with Chief Performance Dynamics. I know Craig as someone who has your best interest in mind in helping you become successful. Craig has a passion for helping professionals who are ready to take that next step in their business development and management career. Craig's experience coupled with Sandler enablement tools makes him top rate and a valuable asset to have as a trainer/coach/partner/trusted advisor.

Julie Fay

Craig feels it's important to connect and align with like-minded business leaders that share the same passion for helping people reach their goals and is looking for companies that want to grow their business. I am confident Craig will bring value to your everyday business challenges and go the extra mile to help you succeed.

James DiMambro, Jimmy Vision, LLC

Great training....people who really care about the success of your company. Recommend Craig as he is very professional and sincere.

Dave A. Ward Sr, Owner/Safety By Design Consulting Services

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

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